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Volume : 9 , Issues : 3

Number of Articles : 10

Shanmugavadivu*, Shanmugavadivu

Big data is a popular but poorly defined marketing buzzyword.

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Subramanian Anbazhagan*,

Karpagam University,coimbatore.

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K.vijaya kumar *,

vignan's instituteof engineering for women,visakhapatnam.

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S.Kannan*,

Karpagam Universsity,Coimbatore.

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S.Parimala*,

SRM university,chennai

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S.Bhuvana*,

A.V.V.M Pushpam college,poondi,thanjavur.

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G.vijayalakshmi balaji*,

Gurunanak college, chennai

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S.Vince Raicheal*,

STET Women's college,Mannargudi.

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D.Anitha*,

STET Women's college,Mannargudi.

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M.Hemamalini*,

A.V.C college,Mannampandal,Mayiladuthurai.

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