Market Basket Analysis: An Overview ofAssociation rule Mining
Abstract :
Lack of awareness about blood donation, This paper provides a comprehensive overview of association rule mining, focusing on its application in market basket analysis. It discusses foundational approaches like the Apriori and FP-Growth algorithms, as well as alternative methods such as FPP, Eclat, FP Max etc., for efficient and profitable itemset discovery. This review also highlights the challenges and limitations of market basket analysis, emphasising the need for scalable, efficient, and adaptable approaches to handle evolving data trends.
Keywords:
ASSOCIATION RULES
Citation: *,
( 2023), Market Basket Analysis: An Overview ofAssociation rule Mining. Scientific Transactions in Environment and Technovation, 17(2): 25-30
Correspondence: Priyadharshini M K