Consumer awareness on environmental issues and its impact on purchasing behaviour of Green marketing products in Chittoor District, Andhra Pradesh, India

Abstract :

The concentration of fluoride in drinking water influences many health issues both in optimistic as well depressing situation in many parts of India. There are no studies reported determining the fluoride levels in drinking water related to rural areas of Needamangalam. The aim of this study is to study the prevalence of fluorosis and to determine the fluoride level in drinking water samples from different areas of Needamangalam region. Materials and Methods: In an in vitro experimental study, water samples were collected from five randomly selected residential areas of Needamangalam region. A total of 15 water samples were analyzed for fluoride content using fluoride analysis kit (ORLAB HR - Fluoride Testing Kit). Results showed the mean concentration of fluoride level in water samples taken from well, household ground water tap and public distributed water supply system, in the five random residential areas was between the safe level of 0.7 mg/L (1 mg/L = 1 ppm). The fluoride level remained constant throughout from the source till the end consumer. Conclusion: There was no detrimental health effect observed throughout the study period due to fluoride content of selected water samples. Similarly, the fluoride content was constant in the distributed purified water to residential areas. In this study, it was observed that the fluoride levels in drinking water of studied areas were safe and below the recommended levels by the WHO as well as the Ministry of Health, Government of India.