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Research Article

Year : 2015 | Volume: 9 | Issue: 3 | Pages: 1-4

Big Data Analytics-A revolution in the digital world

Shanmugavadivu1*, Shanmugavadivu2

DOI: 0

Corresponding author

Shanmugavadivu*

Big data is a popular but poorly defined marketing buzzyword.

  • 1. Big data is a popular but poorly defined marketing buzzyword.
  • 2. Big data is a popular but poorly defined marketing buzzyword.

Received on: 17/10/2016

Revised on: 17/10/2016

Accepted on: 17/10/2016

Published on: 17/10/2016

  • Shanmugavadivu, Shanmugavadivu (2015), Big Data Analytics-A revolution in the digital world. Scientific Transactions in Environment and Technovation, 9(3): 1-4. doi: 10

Abstract

‘Big data ‘ is a popular, but poorly defined marketing buzzword, that describes the exponential growth, availability and use of information, both structured and unstructured. The big data trend and how it can serve as the basis for innovation, differentiation and growth. Looking at big data is that it represents the large and rapidly growing volume of information that is mostly untapped by existing analytical applications and data warehousing systems. Examples of this data include high-volume sensor data and social networking information from web sites such as Google, Face Book, LinkedIn, Yahoo, Amazon and Twitter. The exponential growth in the amount of biological data needed for data management, analysis and accessibility.

Keywords

social media, structured data, unstructured data, Hadoop, NoSQL, Data, warehousing